Winning exhibit program bid.
Worked to develop a design language unique to the Parker Hannifin brand to be implemented and adapted into various scales. Parker focuses on solving the world’s greatest engineering challenges, manufacturing highly engineered components and systems that range from healthcare to aviation.
Taking inspiration from modern architecture, the form made up of monolithic slabs demonstrates a strong presence and shows off Parker Hannefin as a leader in engineering. The bold canopy illuminates a central corridor, highlighting Parker’s core products. This central element is surrounded by strategic areas of attract that highlight key innovative products, as well as an immersive tech bar.
SPARKS DESIGN TEAM
2013. DETROIT, MI