OLD NAVY 70's REVIVAL

 
 
 

Fashion Editor Event at The Bowery.

Objective was to build fashion credibility and excitement around Old Navy's spring collection 70's revival story, engage editors with in-season product, and increase social engagement using #peaceloveoldnavy.

The Bowey Hotel space provided a unique backdrop of rescued brick walls, Moroccan tile floors, wood beamed ceilings, and an expansive outdoor terrace with city views. Raw elements, bold color and floral accents were layered throughout the space to set the tone on Old Navy's '70s Revival Spring Collection. 

 

Preliminary Sketches. Design Concept.

 

Floorplan.

 
041316_OldNavy_Spring70s-64.jpg

Design Concept.

 
Guests were invited to create their own wildflower bouquet from a carefully crafted floral installation.

Guests were invited to create their own wildflower bouquet from a carefully crafted floral installation.

 

Inside a secluded teepee, guests could enjoy a private tarot card reading.

 

DryBar stylists were on hand to create ‘70s inspired hairstyles.

A custom-built installation of suspended mirrors, an eclectic mix of ‘70s-style seating, and vintage bar carts provided small work stations for stylist’s. 

A custom-built installation of suspended mirrors, an eclectic mix of ‘70s-style seating, and vintage bar carts provided small work stations for stylist’s. 

 

IN COLLABORATION WITH MKG.

ART DIRECTION. KRISTINA PRYBULA

2016. NEW YORK CITY, NY

PHOTOGRAPHY. ROGER KRISBY PHOTOGRAPHY.