OLD NAVY 70's REVIVAL
Fashion Editor Event at The Bowery.
Objective was to build fashion credibility and excitement around Old Navy's spring collection 70's revival story, engage editors with in-season product, and increase social engagement using #peaceloveoldnavy.
The Bowey Hotel space provided a unique backdrop of rescued brick walls, Moroccan tile floors, wood beamed ceilings, and an expansive outdoor terrace with city views. Raw elements, bold color and floral accents were layered throughout the space to set the tone on Old Navy's '70s Revival Spring Collection.
Preliminary Sketches. Design Concept.
IN COLLABORATION WITH MKG.
ART DIRECTION. KRISTINA PRYBULA
2016. NEW YORK CITY, NY
PHOTOGRAPHY. ROGER KRISBY PHOTOGRAPHY.